YORKTOWN APARTMENTS GARAGE GRAPHICS
Brand + Identity Creation: Lydia McWherter, Art Direction: AIMCO Apartments Creative Director
Project Objective: My design direction focused on seamless integration with the existing architecture. The lively graphic was directly inspired by the red and iridescent tile materials used within the property's interior spaces. By utilizing these material references, the final graphic created a subtle, yet powerful sense of home and place, ensuring the installation felt bespoke and organically tied to the building's aesthetic identity.
PACIFIC BAY VISTAS POOL GRAPHICS
Design: Lydia McWherter, Art Direction: AIMCO Apartments Creative Director
Project Objective: I was responsible for designing and executing the indoor environmental graphics for the saltwater pool area at Pacific Bay Vistas Apartment Homes. The objective was to create engaging visuals that would remain relevant for years while reflecting the high-energy and sophisticated lifestyle of the residents. My design utilized the Pacific Bay Vistas logo and core brand elements, incorporating visual motifs that suggest motion, high energy, and ocean waves. The final wall and window vinyl graphics successfully extended the brand identity into the physical amenity, significantly boosting the space's energy and personality.
Lincoln place apartments
Design: Lydia McWherter, Art Direction: AIMCO Apartments Creative Director
Project Objective: My direction focused on capturing the unique lifestyle and aesthetic of Venice. The designs utilized bold visuals and concise messaging optimized for fast comprehension by passing traffic and pedestrians. This ensured the graphics not only generated immediate local buzz but also clearly directed prospective renters to the leasing office during the critical launch phase. This project demonstrates effective creative strategy in translating a premium residential brand into large-scale, functional, and temporary advertising assets.
