Current | energizing homeownership
Creative Direction + Marketing Strategy: Lydia McWherter
Directed the full-scale launch of Current, a new dynamic conference and webinar platform designed to invigorate and empower homebuyers. Working directly with the Executive Marketing Team, I established the visually engaging brand identity, foundational marketing strategy, and comprehensive content strategy for all conferences and webinars. This initiative positioned Current as an essential educational resource, translating complex real estate trends into actionable, inspiring content.
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