guiding tree yoga | Visual Identity

Design: Lydia McWherter
Art Direction: Sarah Choi / IGNITE Collective
Project Objective: The client needed a new logo and style guide for their business to prepare for a launch of their social media page, website and new retail space. The name “Guiding Tree Yoga” was inspired the client’s adventures in the Appalachian Mountains and using the blazes on the trees as a guiding system. They have felt connected to these marks on the trees as guides for themselves as they hike, and they feel they are a guide to assist people on their healing journeys through energy work, movement, and yoga. We used a brush stroke to represent the blaze of a tree and incorporated a pathway turning into a branch of a tree for the mark of the logo.