iconic dokha LOGO + PACKAGING

Design: Lydia McWherter
Art Direction: John Swanson // Iconic Dokha
Project Objective: Refresh the logo and packaging for Iconic Dokha. Creative direction included featuring patterns prominent in the owner’s Middle Eastern culture into the packaging and throughout the brand materials. Iconic Dokha features six different blends of tobacco. Dokha is a premier tobacco product imported from Dubai. It’s known as the world’s most pure and potent tobacco product and is most common in the Middle East.

Below are the label designs for each bottle. The material used for printing is a metallic product and the bright colors appear as metallic once printed.