Art Director: Lydia McWherter

Team: Clayton Photography

Strategy & Execution: I provided full creative and art direction for two intensive, weeklong photoshoots in Colorado and Arizona. This included developing the creative brief, defining the styling and mood, selecting models, and directing the Clayton photography team on site. The goal was to generate thousands of new, premium photographic assets optimized for high-impact use across the website, digital ad campaigns, social media, and sales collateral.

Impact: The resulting library of over 600+ assets has become the foundation for Oakwood Homes’ refreshed brand presence, ensuring visual alignment and brand integrity across multiple platforms and enhancing the emotional appeal of marketing efforts in both established and emerging regions.