iconic dokha LOGO + PACKAGING

Creative Direction and Design: Lydia McWherter
Client: John Swanson // Iconic Dokha
Challenge: To refresh the logo and packaging for Iconic Dokha, a premier, potent tobacco product imported from Dubai, ensuring the new identity communicated both premium quality and cultural authenticity.
Execution: I directed the visual strategy, focusing on integrating prominent, owner-specified Middle Eastern cultural patterns throughout the packaging and brand materials. This strategy successfully elevated the brand's aesthetic while honoring its heritage. The creative direction also encompassed developing a clear, cohesive design system for six distinct tobacco blends, ensuring each blend maintained the overall premium brand feel while being easily differentiated by the consumer. The final deliverables established a refined, market-ready look suitable for its status as the world's purest tobacco product.

Below are the label designs for each bottle. The material used for printing is a metallic product and the bright colors appear as metallic once printed.