guiding tree yoga | Visual Identity

Design: Lydia McWherter
Art Direction: Sarah Choi / IGNITE Collective
Client: Guiding Tree Yoga
I led the development of a brand mark inspired by the client's experience with the Appalachian Trail blazes—marks on trees used for guidance. This concept was executed through a logo featuring a brush-stroke element (the blaze) incorporated into a symbol that transitions from a pathway into a growing tree branch. This unique visual system symbolizes the brand's role as a guide for clients on their healing and wellness journeys. Key deliverables included the final logo suite and a detailed style guide, providing the foundational tools necessary for consistent, professional presentation across all consumer touchpoints.