Kismet studio | Visual identity

Design: Lydia McWherter
Art Direction: Sarah Choi / IGNITE Collective
Following 10 years as a successful marketing consultant helping clients launch their businesses, Kismet Studio represents my own transition into retail entrepreneurship. The project involved the strategic conceptualization and creative direction for a new retail space in Richmond, Virginia. I sought to establish a minimal, clean, and fresh brand identity that still allowed for a vibrant, personal visual expression. The resulting studio is a reflection of this balance, defined by soft textures, open space for gathering, and the thoughtful integration of its core offerings: a Korean-style tea area, Korean artwork, and florals. This approach ensures the brand communicates both professional polish and personal warmth, ready for immediate market engagement.