the institution cannot love you

Lettering Design: Lydia McWherter
Art Direction: Tressie McMillan Cottom and Sarah Choi
I directed the conceptual design, focusing on creating a visually arresting yet sophisticated aesthetic that honors the quote’s profound socio-political weight. The design choices—including typography, color palette, and layout—were strategically implemented to convey a sense of unflinching truth and necessary critique, ensuring the message resonated powerfully with an audience attuned to issues of institutional inequity. The final postcard series served as a compelling, shareable piece of visual commentary.