Collaborated closely with the Monigle agency to receive and interpret the new On2 Homes identity, a brand purpose-built to address Denver's housing crisis through innovative modular construction. My core responsibility was to provide creative direction and oversight to the in-house design team, ensuring the brand's sophisticated purpose—to give "renters a chance to buy"—was accurately and compellingly executed across all consumer touch points. This included the design of the foundational sales enablement materials, marketing emails, and all digital/social advertising. I managed the project timeline to deliver a comprehensive suite of launch assets, maintaining brand integrity while driving consumer interest in the new retail center concept.

There was a strategic business decision to move this housing product underneath the main Oakwood Homes’ brand, and On2 Homes was officially retired in 2025.