Dragonfly Marketing + Consulting

Visual Identity Design: Lydia McWherter | Art Direction: Dragonfly Marketing + Consulting
I was commissioned by Dragonfly Marketing + Consulting to refresh their visual identity and prepare the brand for a market repositioning. The core design objective was to deliver a neutral, timeless, clean, and simple aesthetic that would anchor the company's new foundation across all materials, supporting their full transition into a marketing and consulting firm. Working alongside the client's Art Direction, I executed the final deliverables, which included a complete logo design refresh, business cards, and a robust set of social media graphics designed for maximum clarity and consistency.

Primary Logo

Business Card