The firm medspa | Visual Identity

Brand + Identity Design: Lydia McWherter | Art Direction: Julie King / The Firm Medspa
Challenge: To create a visual identity for The Firm Medspa that dramatically differentiated it from competitor brands by reflecting its exclusive, high-end positioning and status as the first in Colorado to utilize top-of-the-line, cutting-edge technology. I worked closely with the client to translate the brand's core offering—authentic, high-end, and exclusive experiences—into a visual system that conveyed sophisticated energy and trust. My design direction ensured the new logo and visual identity system reflected the brand's superior technology and premium service level.
Deliverables: The comprehensive identity package included logo design, business cards, brochures, and thank you cards, providing a cohesive suite of assets for immediate brand launch and client-facing communication.

Primary Logo

Secondary Logo

Business Card

Thank You Card